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Jasper Does The Astro

Updated: Jan 3


Starting a blog has been on my wish list for months; so here it is and our first post is all about the creation of Jasper.


Okay, so people ask us all the time who we are and how a chick from Canada got partnered up with a dude from Manchester, UK.

First up, if you ask Neil (a.k.a. Mitch--the Manchester half of Jasper), he has this convoluted story that somehow incorporates our meeting with a flamingo, a hammer, a small hand towel and a movie audition.

If he tells you this story, just roll with it - it gets better and more entertaining each time he tells it.

But here’s the truth. Neil and I (Crysta, the Canadian chick) met three years ago while working a live Twitter event for one of his bands. If I said it was a great time that would be an understatement. It was one of the funniest days I can remember and the beginnings of a life-long friendship.

Okay, that might be a bit dramatic, but it certainly was the Dawn of our Fiendship.

Here is what those Fiends bring to Jasper: We call it our Primordial Lunchbox, because inside of it contains over 30 years working in the music business. Neil is a musician and has managed bands for many years. He knows how the back end works and what’s needed not only to make a band successful, but how to stay current and smart in this cutthroat industry. Meanwhile, I have over 20 years of experience in music retail. And let me say, that's not just knowing how to look good behind a counter smoking a cigarette (I have since stopped the darts...totally bad for you). I have experience with live in-store promotions, marketing releases, negotiating major label stock deals, profit and loss accountability, return on investment results, human resources, and customer service.


We don't do this gig for kicks. It’s a ton of work and a whole lot of connecting.

And sometimes sweating is involved.

But basically, we love what we do and we hope you enjoy the bands we have the awesome opportunity of working with.


If you ever have any questions please reach out--we love questions.

(We actually just love hearing ourselves answer questions…)

Crysta & Neil XX

#jasper #promotion #plugging #indie #music

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Championing the cause from a place of passion with a razor-sharp business approach.

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